#taxaccounting #accountingbusiness #taxplanning

Stop Selling Tax Returns, Start Selling Peace of Mind

Name: Stop Selling Tax Returns, Start Selling Peace of Mind
Uploaded: 2026-08-22T08:38:26+00:00
Duration: 2 min 47 s
Description: A tax pro reveals the real value clients are buying: not just a return, but peace of mind and expert support when issues arise. Discover how reframing your service offering from transactional to advisory can transform your pricing strategy and client relationships. Watch how shifting this perspective benefits both you and your clients.

2:47 · A clip from Value-Based Pricing and Engagements: The Future of Tax Practice, taught by Jeremy Wells

A tax pro reveals the real value clients are buying: not just a return, but peace of mind and expert support when issues arise. Discover how reframing your service offering from transactional to advisory can transform your pricing strategy and client relationships. Watch how shifting this perspective benefits both you and your clients. From the course “Value-Based Pricing and Engagements: The Future of Tax Practice” (1 CPE credit, Business Management & Organization, Basic): https://www.cpetoday.com/course/value-based-pricing-and-engagements-the-future-of-tax-practice-26c01505 Taught by Jeremy Wells. CPE Today offers live webinars, Live Replays and self-study for CPAs and accounting professionals. NASBA-sponsored (ID 167619) and an IRS-approved CE provider. https://www.cpetoday.com/ #taxaccounting #accountingbusiness #taxplanning